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CMO: Chief Mom Officer
Description
CMO: Chief Mom Officer is a two-party, multi-issue negotiation between a streaming sales representative for Endless Horizon Studios and the head of show acquisition for a streaming service. CMO is an alternative version of the Moms.com DRRC exercise. This adaptation was created with three purposes in mind: (1) it is not as broadly present on the internet, and thus is less searchable than the original version for students, (2) the context is updated to cover a streaming service instead of a TV show in syndication, which is a more familiar context to current students, and (3) the industry-specific background material has been shortened to provide a more streamlined preparation process. The structure of CMO remains identical to Moms.com, with only minor changes. This exercise can be placed at any point in the course but is ideal after a distributive negotiation and a simpler integrative negotiation have both been completed.